2015: Year in Review

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Graphic: An analysis of rental pricing data and trends from April 2015 – December 2015. Despite a surge in new construction, the U.S. apartment market continued its bull run in 2015. Strong rental demand has helped to keep occupancies near record highs. Although that has been a boon to property owners and developers, it is […]

What Millennial Renters Really Want

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Student housing developers and operators are clearly upping the stakes when it comes to property amenities and services that appeal to today’s students – the highly tech-focused Millennial generation. Companies across industries from hotels to frozen yogurt shops are trying to figure out Millennials – what makes them tick and how to land their business. […]

Student Housing Cost Heatmap

A New Generation of Student Housing

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The student housing market has come a long way in the past 10 to 15 years. Off-campus property owners and developers started making a more concentrated effort to design and build properties that would appeal to student renters in the mid-1990s. That shift was motivated by the recognition that students are driven by different wants […]

Millennial Marketing

The Art and Science of Marketing Apartments to Millennials

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This article was originally published in Multifamily Executive Magazine. Effectively reaching Gen Y renters involves crafting a message with a tone and content they’ll appreciate while staying abreast of the trends affecting Millennials’ behavior. If your apartment community is located around a university or college, chances are good Millennials are the lifeblood of your business. […]

Report: How Renters Search

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Free Report: “How Modern Renters Search” Abodo CEO & Co-Founder Alec combined results from surveys by Rent.com, Apartments.com and Rentbits.com to create one data-rich report on how modern renters search. The report covers: Print v. Web Usage How Renters Start their Search How Renters Search Using Google The Role of Mobile in Rental Search What Types of […]

 
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