Driving Your Apartment Community Content With Google

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Your website may have a lot going for it. Quality images, floor plans and information about your amenities are just a few of the necessary things to create a positive experience for your website visitors. Search engines are crawling through your site and picking up information about your community. It’s a good start, but Google is […]

Understanding Apartment Marketing

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Graphic Source: HubSpot Marketing to potential renters involves understanding your audience, what they want and what they need, then giving it to them in a format meaningful for them. Marketing to apartment hunters involves more than a listing with your community’s amenities. It’s using the tools of the Internet and social media to convert a […]

SEO: Anatomy of an Apartment Listing

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Online marketing discussions have to include Search Engine Optimization (SEO). Creative use of SEO can give your community better positioning on local searches by providing the keys to trigger organic search algorithms. In fact, only 15% of consumers surveyed have not used the internet to find a local business in the past 12 months. This […]

How Google’s Pigeon Update Affects Apartment Search

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Google recently released a new local algorithm update called Pigeon. What is this change and how does it affect you? Pigeon (named by SearchEngineLand.com) is Google’s latest algorithm designed to improve localized search results, catering to the age of the smartphone and mobility. The changes mean some search queries are losing local pack results, while others appear […]

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