Understanding Apartment Marketing

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Graphic Source: HubSpot Marketing to potential renters involves understanding your audience, what they want and what they need, then giving it to them in a format meaningful for them. Marketing to apartment hunters involves more than a listing with your community’s amenities. It’s using the tools of the Internet and social media to convert a […]

How Google’s Pigeon Update Affects Apartment Search

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Google recently released a new local algorithm update called Pigeon. What is this change and how does it affect you? Pigeon (named by SearchEngineLand.com) is Google’s latest algorithm designed to improve localized search results, catering to the age of the smartphone and mobility. The changes mean some search queries are losing local pack results, while others appear […]

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